Point of Presence Advertising Essay Example | Topics and Well Written Essays - 1000 words

Point of Presence Advertising - Essay ExampleThe author planned to purchase a movie named Lord of the Rings Fellowship of the Ring on recommendation of a friend and came crosswise a pack of all the three movies of Lord of the Ring series at a price that was 20% less than the overall cost had the movies been purchased separately. The author realized that he anyway had to purchase the otherwise two movies to complete the story and was delighted to get all the three of them at 20% discount. In the second purchase instance, the author was delighted to realize the value of the package as he owns any(prenominal)(prenominal) a Sony digital camera and Handy Cam. The total price was cheaper by 15%. Such intersection point promotion advertisements resulted in positive impact on the author because the overall value of the buying decisions improve although the author didnt had planned for part of the purchase. The effectiveness of these two Point-of-Sale advertisements resulted in win-win deal for twain the store and the author the store increased the net sale value and the author got more useable products at lesser cost. The author was not at all annoyed but was happy with the gross revenue girl for introducing these offers. Massy and Frank (1966. pp383) presented the findings of an exploratory study on behavior of retailer advertising thus establishing some interesting empirical generalizations. They could prove that the gulls sell differently in different stores and the support to a brand depends upon the brands market share in a particular store type. The author observed a linkage of this theory with the research by Kumar and Leone (1988. pp178-179) which stated that many customer packaged undecomposed manufacturing businesss have resorted to funding short term gross sales promotion at the store level which originally has two distinct advantages the effectiveness of promotions can result in on the spot sales bodily function and the store management tak es pride into participating in on the spot campaigns given increased margins & commissions.Both the manufacturer and the store management gain in this process the former achieves brand promotion & quick sales and the latter achieves improved profitability of the store.