Marketing design Case Study Example | Topics and Well Written Essays - 4000 words

Marketing design - Case Study Example Michael E. Porter suggests that businesses must search for a sustainable competitive advantage, which comes from developing a distinctive way of competing (Goett, 1999). As part of the marketing strategy for the oxygen bar, methods for setting it apart as a distinctive brand will be addressed. Population growth and changing demographics are examples of social trends that can have an effect on sales (Nickels et al, 2005). As part of a well-organised PESTLE analysis, the identification of external factors directly affecting the success of the oxygen bar has revealed several relevant issues that could positively impact its survival within the market. It might be argued that oxygen bars are a socio-cultural trend towards better health, as oxygen has been said to boost energy, heighten concentration, reduce stress and detoxify the blood (Davis, 2003). The actual effects of frequenting the oxygen bar are socially independent, meaning that those individuals who have used the bars have found different personal satisfactions regarding oxygen usefulness for health and well-being. However, understanding that oxygen bar popularity has been on the increase globally, similar external social factors towards better, healthy living might well impact a strong customer loyalty to the servic e. In the mid-term, it is possible that new developments in health-related, professional research might indicate a different social trend towards health initiatives, negating positive consumer perceptions of oxygen effectiveness. It might be argued that consumer preferences fluctuate periodically, however, an individual need only witness extensive literature available on UK health studies to visualise a growing trend in better health awareness. Therefore, in the mid-term, no dramatic fluctuations Oxygen Bar 4 in socio-cultural values regarding customer discontinuation of the oxygen bar concept are anticipated. Economic factors, in the short term, do not necessarily affect the ongoing success of the Andrews Adult School Oxygen Bar as the pricing structure for the service will be kept at competitive levels. Pricing will be discussed later in the analysis, but it has been determined that the bar will be maintained at an affordable level, allowing for a broader market to be targeted for bar advertisements. From a community perspective, the oxygen bar will open new job opportunities (especially for the campus student population) and might be accepted for its positive economic impact on the community. In the mid-term, assuming the oxygen bar maintains a level of business and profit success in the community, advancing economic impacts could include more job opportunities to staff the business due

Must Liturgy Adapt to Culture or vice versa Essay

Must Liturgy Adapt to Culture or vice versa - Essay Example It would seem that the trend in the liturgical changes points to an adaptation to the people’s way of life or culture. In the light of an increasing secularisation of society, the question begs: Must liturgy adapt to culture, or vice versa? The Essence of Liturgy One must rest upon the definitions of liturgy and culture to be able to take a handle on this question. The word liturgy comes from the Greek word liturgia which signifies an act of public service done for the community. From a Christian point of view , and particularly Anglicans, as explained in the Guiding Principles of Christian Worship, liturgy has come to be known as â€Å"the work of the people of God,† or their public obligation to give God thanks and adoration. It is very important to establish the relevance at this early of the six guiding principles of Christian worship as contained in the Book of Common Prayer. These are, one, that the Holy Scripture must be the foundation and the basic content of al l Christian worship; two, that tradition must be carefully respected; three, that the language in edification must be relevant to and understood by the congregation; four, that ceremonies need not be identical across cultures but must not also contradict Scripture or the Creeds; five, that the words and the liturgies should seek ecumenical convergence with the Universal Church, and six, that these words and forms of the liturgies must maintain continuity with the Church’s historic tradition, while giving way to creativity and innovation in response to societal change. Liturgy then is the vehicle for the people’s expression of their faith. In the exegesis of the six principles, it is said that in finding such expression, nothing must contradict the Holy Scriptures, it being the foundation of worship. Such deference includes the use of words, concepts and images. It is also said that in the process of expressing faith, tradition must be respected and preserved as close a s possible to when it transpired as indicated in the Holy Scriptures. One can see where Fr. Kavanagh is coming from. The admonition to adapt culture to liturgy has all its foundation rested on the guiding principles but reflects a growing fear of the consequences of the reverse happening. Torevell (2004) observes that liturgy is becoming less popular and the reason he cites is that people no longer have that creative and restorative sense of rite but rather look at liturgy as a stable act of repetition. The Essence of Culture Culture, according to Davey (2012), is a framework of behavioural patterns, values and experiences shared within and by a social group. It is the â€Å"order of life in which human beings construct meanings through practices of symbolic representations,† according to Inda and Ronello (2008). Samovar (2009, pp.144-146) define it as a set of social rules that provide the framework and meaning to events, objects and people, to make sense of the surround ings and lessen the uncertainty about the environment. It provides a sense of identity, of self, of belonging. It is learned, transmitted via generations and acquired through interactions, observation, and imitation from art, proverbs, history, teachers, parents, books and media. It is symbolic and its symbols are used exclusively by the group. It is about the group’s standards, their beliefs, their traditions, their habits, their peculiar way of living their lives or understanding